DIY Marketing for Creatives, Craftsmen, and Experts
Making money doing good work doesn't have to be complicated.
A step-by-step course that helps you market your work and turn it into income you can count on. You don't have to become slimy to generate real revenue with your skills. You just need to understand the layers of effective marketing and how to build them in the right order.
Founding rate for the first 20 members.
You're good at what you do. Turning it into consistent income is another story.
Maybe you paint, write, build furniture, coach, or teach something you know deeply. The work itself isn't the problem. But the moment you try to get it in front of the right people, the questions pile up:
- Do I need a website? A newsletter? Should I be on TikTok?
- Why does every marketing expert say something different?
- Is what I'm doing for marketing making any difference?
- How do I sell this without feeling gross about it?
And somewhere along the way, someone offers you the answer. It's usually a $2,000 program built on "the one thing you're missing."
Only, what you need right now probably isn't a bigger investment. After all, there is no secret sauce to effectively marketing your work. Big brands and bestselling authors didn't get there with a secret. They understood that successful marketing happens in layers, one stacked on top of the other, over time.
What you need is a clear order of operations for your marketing efforts. The Marketing Machine teaches you what those layers are, and how to build the right layer at the right time. But first, let's make sure it's the right fit for you.
Is This You?
The course is built for people who do good work and want it to support their life, not just be a side thing.
✦ This is for you if…
- You're a creative, craftsman, or expert who's just getting started, or trying to get unstuck.
- You want your work to bring in steady income without hiring an agency.
- You'd rather learn it and do it yourself, at your own pace.
- You're working with a tight budget and want every dollar pointed in the right direction.
- You want calm, steady growth more than a frantic hustle.
✦ It's not for you if…
- You want someone to do your marketing for you.
- You want personal guidance and accountability every month. That's what coaching is for.
- You're looking for a shortcut that works without steady effort.
- You want overnight results.
If the first list sounds like you, keep reading. This was built for you.
What's inside
The full 10-module course
The same layers big brands and bestselling authors build on, laid out in the order they're meant to be built. Video lessons and workbooks walk you through each one, and modules unlock one at a time, so you grow as far as you want without skipping something important.
A plan built for your work
Get clear on where you are, where you want to go, and what "enough" actually looks like. Then build a plan you can follow on your own.
Everything you need to implement it
The full 7 Layers framework, templates, and walkthroughs. When you're ready for a layer, you'll know exactly how to build it well.
Room to grow into coaching
If you ever want someone walking alongside you, you can move up to coaching anytime. Your progress comes with you.
The Path
Phase 1 · Your foundation
Get Clear
First, you get clear on your work: who it's for, what makes it worth talking about, and how to say that simply. Then you build a website that turns passersby into engaged participants. Everything you add later depends on this, so it's where you start.
Take as long as you need here. Time spent getting clear is never wasted.
Phase 2 · When you're ready
Get Found
Once the foundation holds, you start inviting people in. First with a lead generator: a toolkit or guide that genuinely helps them and gives them a reason to come back for more. Then with content and social media, where you keep adding value and showing your work for free, so people come to know and trust you. Each layer makes the next one work better, and that's where the snowball starts.
This is where steady income starts to build. And if you want to grow further faster, paid ads can pour fuel on what's already working. How far you take it is up to you.
Who's guiding you
My name is Asher Witmer. I'm an author and marketing consultant. When I self-published my first book, I felt the pressure of needing to somehow make it sell, but I didn't know how to do that.
I read a lot from marketing gurus… Build a platform. Run ads. Post every day. It felt like throwing mud at a wall to see what stuck, and I was never sure any of it was working.
For the last five years I've worked for a marketing agency, and I've seen what actually brings people in. It isn't a secret tactic. It's a handful of right things done in the right order. This course is that order, laid out step by step. It's the thing I wish I'd had back at the beginning.
Start building today
Founding members · first 20
Month to month · Cancel anytime · 90-day money-back guarantee
Standard rate is $97/month. The first twenty members get the founding rate and keep it for as long as they stay.
3 of 10 modules available now. New modules release as you go.
What you get
- The full 10-module course, unlocked in order
- A plan built for your work that you can implement yourself
- Video lessons showing you how to do the marketing each step of the way
- The 7 Layers framework, templates, and walkthroughs
- The founding rate, locked in for as long as you stay
Once the twenty founding spots are filled, the rate moves to $97/month.
90-Day Money-Back Guarantee
There's no risk in finding out.
Work through the modules in order and put each step of your plan into action. If after ninety days you've done that and it isn't helping, tell me and I'll refund everything you've paid. No questions asked.
Want someone in your corner?
The course gives you the map. Coaching adds personalized guidance, a plan built with expert feedback, and someone asking how it's going. You can move up anytime, and your progress comes with you.
Fair questions
Do I need an existing business to start?
How is this different from the coaching?
Only three modules are available. What does that mean for me?
How much time will this take?
Can I move up to coaching later?
Can I cancel?
Your work deserves to be found.
And you deserve to be paid well for it.
There's no secret sauce, and no reason to panic. You don't need a big brand's budget or a bestseller's platform to build income that lasts. You just need simple steps, taken in the right order, on the budget you have right now.
Start for $49/monthFounding rate for the first 20 members. Month to month. Backed by the 90-day money-back guarantee.
Not ready to build yet?
Start with Foundations, my Substack on building a healthy marketing system. Subscribe free to start, or join for $12 a month to get clear explanations, real examples, and the frameworks behind it all. No pressure to build. Just clarity.
Start with Foundations